“Rooftop Revolution” Mobile Tour
Lowe’s determined that a more active level of selling and consumer engagement was required to communicate the Sungevity offer and convert store traffic into iQuote requests. Lowes associate training process was not aligned with the Sungevity selling model. e.g. specialized product understanding, extended consumer engagement and application (iQuote) solicitation. The Sungevity product offering and iQuote solicitation were perceived as difficult to convey and overly complex among associates.